LAUNCH
The Arc has a history of taking projects from the first idea through to final launch. Rather than focusing on one small part of the process, we bring together the right creative specialists to shape, produce and deliver complete campaigns.
From brand strategy and creative development through to production, filming, photography, editing, design and distribution, we’ve managed every stage of projects for sports teams, charities, fashion brands and organisations across a range of industries.
Big ideas don’t always need big teams - they need the right people, with the experience to bring them to life.
LAUNCH - Season Reveal Case Study
Puma x Melbourne City FC
For Melbourne City’s 2025/26 Puma kit launch, The Arc brought together a senior creative team to lead the campaign from concept through to delivery.
Working across creative direction, scripting, production, photography, design and post-production, we shaped every element of the launch - from the initial idea and visual style, through to the final film, campaign assets and social rollout.
The result was one of the most positively received kit launches in the club’s history, with supporters embracing the campaign and creating genuine excitement ahead of the new season.
