TELL
At the heart of The Arc is a love of storytelling. We’ve spent decades creating documentaries, films and content across every kind of subject — from fashion and sport to cosmetics, culture and beyond.
Whatever the project, the goal remains the same: finding the human stories that connect people, brands and audiences in a way that feels authentic.
We’ve helped clients bring existing ideas to life, but we’ve also helped them discover entirely new ways to share their stories and connect with the people they want to reach.
TELL - Documentary Case Study
COPA90: The World's Cup
For COPA90’s documentary series The World’s Cup, presenter Eli Mengem travelled across the globe during the tournament, telling the footballing story of some of the lesser-known teams at the 2026 FIFA World Cup through their food, culture and people.
For the Cape Verde episode, The Arc worked remotely with COPA90's filming crew in Cape Verde, as well as the production team in London, to shape hours of footage captured on location into a compelling story for a global audience.
With a deep understanding of football culture and an instinct for finding the emotional moments within a story, the edit focused not just on the game itself, but on the people, places and passion that make football matter.
The result was one of COPA90’s best-performing pieces of content during the tournament, capturing the momentum around the Cape Verde team and connecting with a global audience.
